The new Honda Accord commercial

Take a couple of minutes to watch this clever commercial - but read this page before you click on the link.


http://www.daboyz.org/honda/
 
There are no computer graphics or digital tricks in
the film. Everything you see really happened in real
time exactly as you see it.

The film took 606 takes.

On the first 605 takes, something, usually very minor,
didn't work. They would then have to set the whole
thing up again.

The film cost six million dollars and took three
months to complete, including a full engineering of the
sequence.

In addition, it's two minutes long so every time Honda
airs the film on British television, they're shelling
out enough dough to keep any one of us in clover for a
lifetime.

However, it is fast becoming the most down loaded
advertisement in Internet history. Honda executives
figure the ad will soon pay for itself simply in
"free" viewings Honda isn't paying a dime to have you watch
this commercial!).

When the ad was pitched to senior executives, they
signed off on it immediately without any
hesitation-including the costs.

There are six and only six handmade Accords in the
world. To the horror of Honda engineers, the filmmakers
disassembled two of them to make the film. Everything
you see in the film (aside from the walls,floor, ramp,
and complete Honda Accord) are parts from those two
cars.

When the ad was shown to Honda executives, they liked
it and commented on how amazing computer graphics have
gotten. They fell off their chairs when they found out
it was for real.